At a celebratory gala held in the German Historical Museum in Berlin on 21 June 2018, Jungheinrich AG was presented with a gold German Brand Award for the first time for “Industry Excellence in Branding – Industry, Machines & Engineering”. The company received the award after being nominated to participate in the competition. The competition was only open to nominations for the German Design Award by the German Design Council or one of its foundation members.
The German Design Council and the German Brand Institute grant the German Brand Award in recognition of successful brands, consistent brand leadership and sustainable brand communication. “With its new corporate image, Jungheinrich has impressively demonstrated what professional brand management can look like – in a way that is both detailed and clear. All of the Group’s divisions operate in harmony with each other here. They convey the DNA of the Group brand perfectly and allow an impressive brand experience to unfold – for employees, service providers and customers – across all points of contact,” said the jury.
The brand realignment was prompted in part by the creation of a clear image in the global competitive environment focused on all stakeholders. “We have focused heavily on our branding activities in recent years. The very positive feedback from the markets and our customers has confirmed that this was the right course of action. To have now also won the gold German Brand Award makes us particularly proud,” said Dr Lars Brzoska, Board member for Marketing and Sales at Jungheinrich AG. “The award underpins the successful implementation of our brand management approach. This approach is based on solid strategic foundations, a clear description of our brand identity and a unique, congruent brand experience across all points of contact with our brand. I am very pleased that we have received this award,” added Dr Alexander de Grahl, Head of Marketing.