Nico Rosberg becomes brand ambassador for Jungheinrich
Jungheinrich and Nico Rosberg will join forces to advocate electric mobility and sustainability. The sustainability entrepreneur and 2016 Formula 1 World Champion will represent the leading global solutions provider for the intralogistics sector as a brand ambassador.
“Nico Rosberg is not only a motorsports icon – as an investor and a visionary, he shares Jungheinrich’s passion for climate-smart, sustainable technology,” explains Dr Brzoska, Chairman of the Board of Management of Jungheinrich AG. The former racing driver is a co-founder of the Greentech Festival, a global platform for future-oriented technologies in the fields of mobility, nutrition, agriculture, finance, fashion and energy. Since his retirement, Rosberg has been a prominent advocate of electric mobility and sustainable business practices. “We need new visions and smart technologies for our planet. This means driving electrification and decarbonisation forward in all areas of our economy – specifically in mobility,” says Rosberg. “I’m taking the driver’s seat with Jungheinrich in the race to e-mobility.”
Jungheinrich has been counting on electric mobility since its foundation and is a pioneer and innovation driver of lithium-ion technology. Exactly ten years ago, Jungheinrich was the first material handling equipment manufacturer in the world to launch a series-produced truck with lithium-ion technology.
“Our aspiration to create sustainable value unites us with Nico Rosberg,” explains Dr Brzoska. “Nico gives a face to our dedication and our work. More than that, we want to develop ideas together and work on concrete solutions and applications for electrification solutions, energy efficiency and sustainability to demonstrate what is possible in the warehouse of the future. Together with our new brand ambassador Nico Rosberg, we will make this commitment to our customers and the public even more central to our work.”
Photo: Tom Ziora/Nico Rosberg
Jungheinrich, founded in 1953, is one of the world's leading solution providers for intralogistics. With a comprehensive portfolio of industrial trucks, automated systems and services, Jungheinrich offers its customers tailor-made solutions for the challenges of Industry 4.0. The group, headquartered in Hamburg, is represented worldwide in 40 countries with its own direct sales companies, as well as in around 80 further countries through partner companies. Jungheinrich employs 18,000 people worldwide and generated consolidated sales of € 3.81 billion in 2020. The Jungheinrich share is listed on the MDAX.
About Nico Rosberg
Nico Rosberg was born in 1985 in Wiesbaden, Germany, the son of Formula One™World Champion Keke Rosberg. Nico raced in F1 for eleven years and claimed the title of World Champion in 2016. Since his retirement from Formula One, he has embarked on a career as a sustainability entrepreneur and investor in green technologies and mobility start-ups. Based in Monaco, his team manages a large number of projects with the support of a dedicated team of international experts in Monaco, Great Britain and Germany. Rosberg has invested in numerous successful start-ups such as Lilium, Volocopter, What3Words, Tier and Formula E. In 2018, Rosberg was recognised for his commitment to sustainable innovation with the "GreenTec Entrepreneur of the Year" environmental award. A year later, he founded the GREENTECH FESTIVAL, a global platform for leading green technologies and a sustainable lifestyle. In 2020, Rosberg founded Rosberg X Racing to compete in Extreme E, a race series that highlights the impact of climate change and promotes the adoption of electric vehicles in the quest for a lower carbon future for the planet.